Applicable to purchase of movie tickets via Emperor Cinemas box office counter, website, mobile app and ticketing kiosk; as well as food and beverage spending made at Emperor Cinemas. Excluding, among other things, transactions made via electronic wallets (including but not limited to Alipay, WeChat, PayMe). Each Eligible Cardholder will only be entitled to the Reward only once each week from Friday to Sunday during the promotion period.